Anua

Anua is a wellness-focused Korean skincare brand known for its gentle yet effective formulas. Rooted in simplicity and nature, Anua uses ingredients like heartleaf, rice, and ceramides to calm, hydrate, and strengthen the skin. With a minimalist approach and eco-conscious values, the brand focuses on treating common skin concerns—like sensitivity, acne, and dryness—while prioritizing sustainability and clean beauty. Loved for its soothing products and clean aesthetic, Anua has become a cult favorite, even topping K-beauty charts at multiple stores.