Beauty of Joseon

Beauty of Joseon is a Korean skincare brand that artfully combines centuries-old Hanbang (traditional herbal medicine from the Joseon Dynasty) with modern, clinically proven ingredients. Inspired by historical texts like Gyuhap Chongseo written by Yi Bingheogak, their formulas utilize botanicals such as ginseng, rice, green plum, and red bean to soothe, heal, and rejuvenate the skin. Committed to clean beauty, Beauty of Joseon is cruelty-free and performs comprehensive safety testing (e.g., HRIPT) to ensure tolerance for all skin types. Their accessible, elegant approach, backed by heritage and science, has earned them widespread popularity and cult-favorite status in global beauty market spaces.